Google will use this information on our behalf to evaluate the use of our online offer by users, to compile reports on the activities within this online offer and to provide us with other services related to the use of this online offer and the internet usage. In this case, pseudonymous user profiles of the processed data can be created.
We only use Google Analytics with activated IP anonymization. This means that the IP address of the users will be shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google server in the US and shortened there. The IP address submitted by the user's browser will not be merged with other data provided by Google.
Users can prevent the storage of cookies by setting their browser software accordingly; Users may also prevent the collection by Google of the data generated by the cookie and related to their use of the online offer as well as the processing of such data by Google by downloading and installing the browser plug-in available under the following link: http: // tools.google.com/dlpage/gaoptout?hl=de.
For more information about Google's use of the Google data, hiring and opt-out options, please visit Google's websites: https://www.google.com/intl/en/policies/privacy/partners/ ("Google's use of your data when you use Our Partners' Websites or Apps "), http://www.google.com/policies/technologies/ads (" Use of Data for Advertising "), http://www.google.com/settings/ads (" Managing Information, the Google used to show you ads ") and http://www.google.com/ads/preferences/ (" Determine which ads Google shows you ").